A Convergent TV Platform Built For Agencies

Ignited is already on TV. Here's what a convergent linear and CTV approach adds on top.

Ignited has the TV buying experience. What a convergent approach adds is linear and CTV running together in one platform -- direct publisher rates on streaming, attribution connecting every airing to site visits and conversions the next morning, and a single report instead of separate buys across separate vendors.

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Curious about the CTV rates shown here? Check out Upstream

Why we sent this
  • → Running linear and CTV separately means two buying workflows, two post-buy reports, and no unified view of what each channel drove. A convergent approach puts both in one platform -- planned together, optimized together, attributed together.
  • → CTV through a programmatic stack adds a geo-targeting fee and an SSP layer before the impression clears at Hulu or Peacock. Tatari buys those publishers direct -- $10-13 CPM versus $25-30 through programmatic. For clients with local market or DMA-specific campaigns, that CPM difference is working media, not supply chain overhead.
  • → The clients Ignited runs TV for -- government recruitment, gaming, DTC brands -- all have digital conversion funnels worth measuring. Attribution ties every airing to site visits, form submissions, and purchases the morning after. That's the data that justifies growing the TV budget instead of defending it.
What Makes Tatari Different?
One platform for linear and CTV. Direct rates, unified attribution, one report.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
Measure real outcomes
Every linear and CTV airing reports the next morning: network, daypart, creative, and what it drove -- site visits, form submissions, purchases. Not estimated reach. Actual downstream actions, by spot, the morning after it airs.
Direct media execution
Tatari buys direct from Hulu, Peacock, and HBO -- no SSP, no exchange markup. The same streaming inventory at $10-13 CPM versus $25-30 through programmatic. Linear and CTV in the same platform means one unified buy, not two separate vendor relationships.
Our Platform and Services
Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Ignited keeps strategy and client ownership. Tatari handles direct publisher execution on streaming and the attribution layer across both linear and CTV. One platform, one dashboard, one report for every client that runs TV.

See our media buying tools for TV
Measurement

Every airing -- linear or CTV -- reports the next morning: network, daypart, creative, and the site-side action it drove. Same cadence as digital reporting. No waiting for a weekly vendor summary or a post-campaign wrap.

See our measurement features
Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM
Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC came to Tatari with an established media practice but no TV-specific attribution. Adding Tatari connected every airing to real downstream outcomes and drove double-digit revenue growth.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


Read the full case study
Client retention
Measurement that sticks
When DAC unified linear and CTV on one platform, they could prove TV's contribution to business outcomes for the first time. Clients expanded their TV budgets. The same infrastructure is available to Ignited's portfolio today.
New revenue
A full TV service line
A convergent TV approach -- linear and CTV attributed together -- is what holding company agencies pitch in every RFP. Tatari gives Ignited the same infrastructure as an independent, without the holding company overhead.
Premium access
Inventory beyond programmatic
One client, one campaign. Prove the convergent model works. Then it scales across the portfolio under a single MSA -- not a separate negotiation per client.
Next step for Eric
See what Ignited's TV campaigns look like running linear and CTV together in one platform.

Tatari will show what a convergent linear and CTV plan looks like for one Ignited client -- direct CPMs, unified attribution, and a single dashboard covering both channels.

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